The other day I got myself all worked up thinking about the Mom 2.0 Summit, “An Open Conversation Between Moms and Marketers” that’s currently happening in New Orleans. The gist of my rage: why not organize mom bloggers to exert their influence on real change for things like decent paid maternity/paternity leave, affordable child care, flex time, equal pay for equal work, etc.? But my anger has cooled a bit, and I’m thinking that if I were having an open mom conversation with marketers, I’d start with a few points:
1. Please stop trying to sell me something I don’t need. A newborn baby needs: someplace to sleep, limited amount of clothes, some diapers, and lots of love. Maybe a bottle and formula if breast feeding isn’t an option. That’s it. Enough will all the other crap to buy for babies. Big kids need even less.
2. Really please stop using fear and guilt as a tactic to sell me something I don’t need, like eight zillion kinds of baby-proofing items and cages to corral kids and leashes so they don’t run away, etc.
3. Do something about all the cross-promotional commercial crap that’s being produced and invest in original content and ideas. Keep your Disney Princess off my lunch box. If you can’t come up with something original, I’d take Cleopatra instead, or Queen Elizabeth I.
4. Enough with the gender-specific junk, can we have a season of bright colors for all kids? Market orange as the new pink, and red or green as the new blue.
5. Help moms do more with less, whether that’s less time, less money, less space.
Ok, so that’s more than a few. But that’s where I’d start. You?