I wanted a Cadillac for my turkey

I'm going to be hosting a Thanksgiving dinner for 8 on Thursday (hopefully I'll document it for my cooking section if I can get Jason to take some pictures). Since the day is fast approaching, I called some local markets to enquire about turkey prices. Last year I settled on a Willie Bird, a free range turkey from Sonoma, and it turned out quite well. This year though, I wanted something better, something that would really demonstrate to my guests how much they mean to me. The choice was clear: A Branigan. The woman on the phone explaned to me that this bird is considered the "Cadillac" of turkeys. Nothing says "I love you" more than a Cadillac, right? Alas the price was prohibitively high, and I reserved instead a Diestel. Why does that sound so much like Edsel to me?