I've been thinking a lot about how the last four to five years (the dot-com era) prided itself on zany and out of the box thinking, recalling that breaking the rules was the norm. But zaniness was simply a cover for immaturity, and what was labelled out of the box thinking was merely a lack of business acumen. True paradigm-shifting, revolutionary thinking is rare and hard to come by, and most folks just aren't that smart. Instead, people did whatever they wanted, whatever felt good, and labelled it a new way of doing business. And everyone else agreed.