Wow! As I flipped through the October 2007 Gourmet, I couldn't help but be struck by the great looks of your new products. As someone who's in the process of renovating her kitchen, I'm on the lookout for things to buy. And as you purchased advertising space in a magazine about food, I suspect you're interested in reaching me in the hopes I may buy your sinks and stoves and refrigerators. Alas, you have failed.

ELKAY, your new Avado Collection looks great. But why no mention of it whatsoever on your website? You know, the one you offer the link to in your ad? And Kenmore, you announce an entirely new line of appliances called Kenmore PRO, but the URL you give me redirects to your front page. Only with some poking around can I even locate the PRO line, and when I do, it's a Flash mess that's all style and no substance. Do you even offer a 36" stove? Who knows?

My little pile of ads that I so carefully tore out of Gourmet for research purposes is now headed to the recycling bin. I'm moving on to websites that actually provide information about the products I'm interested in.

Stainless steely yours,
-megnut