Dissatisfied with the Coca-Cola Company's…

Dissatisfied with the Coca-Cola Company's business and environmental practices, a pair of bar managers from the UK decided to whip up a Coke taste-alike for sale at their establishment. After some initial missteps, they ended up with something possessing "satisfying, complex flavour, subtly different from the brand leader, but easily as good." Scroll to the end for the recipe to make your own Coke at home.