After spending time with you and reading your letter, I've wondered if perhaps I did, as you imply in your letter, present a unfair caricature of Whole Foods in "The Omnivore's Dilemma," suggesting a store where organic, local and artisanal food is just window dressing to help sell a much more ordinary industrial product. Indeed, nothing would please me more than to conclude I owe you and the company an apology. I'm not quite there yet. But I sincerely hope you will prove my portrait of Whole Foods wrong, that the company has not thrown its lot in with the industrialization, globalization and dilution of organic agriculture, but rather stands for something better. For my own part, I stand ready to write that apology, and look forward to doing it.
Mackey's open letter to Pollan on the Whole Foods site can be seen here. Also all of Pollan's Times Select content is now available on his site. [Thanks Eric!]