How long for the popular food?

An intrepid reporter from New York magazine hits some popular food spots in Manhattan and reports back with Will Wait for Food. Is it worth it to wait 25 minutes and 3 seconds on a Saturday night for a cupcake from the Magnolia Bakery? According to author Rob Patronite, "Not if it were the last cupcake on Earth." What about 37 minutes and 8 seconds for a Shake Shack burger? "An emphatic yes." So now you know.