If you're looking for something that shows you're a Boston fan, but you don't want a traditional MLB shirt, or something that just says "Yankees suck!" check out The Red Seat. The Red Seat makes Red Sox shirts that are different, reasonably priced, and cool. Why?
In retrospect, we think the seeds of "The Red Seat" were sown as early as Game 3 (Zimmer had it coming). Trying to convert a Yankee fan and wanting a souvenir to commemorate the great day of theater, we searched and searched, but to no avail. There was literally nothing around the park that wasn't a lame retread, obscenely priced or just plain obscene.
My favorite? God hates us. Of course, not *this* year. Oh no. This year is different. I hope.