HBO has done a fantastic job of distinguishing itself from other cable movie stations like Showtime by developing high-quality original programming like Six Feet Under, The Sopranos, and Sex in the City. They've got their brand associated with quality, here's a plan to strengthen it. Push the low-end, re-run movies out to HBO2 and other HBO channels. Then fill the remaining slots (those that don't have original programming or sports) with superb films and documentaries. Show things like No Man's Land, and Sundance/Cannes picks. Make it so that every time I turn on HBO, there's something worth watching.