Trying to understand Google/Pyra

Why Did Google Want Blogger? Wired News' Leander Kahney talks to Dieselpoint CEO Chris Cleveland, whose company worked with Pyra Labs last year, for the answer.

Cleveland said Google's acquisition of Pyra would, quite simply, help Google create a more accurate search engine by adding rich new sources of data gleaned from weblogs…The secret, Cleveland said, is in the scores of links webloggers create every day to content on the Web.