Gawker, "a live review of [New York] city news, and by news we mean, among other things, urban dating rituals, no-ropes social climbing, Condé Nastiness, downwardly-mobile i-bankers, real estate porn — the serious stuff," goes live today at noon EST. I've been reading this site for the past few weeks in its "beta" form and it's become one of my favorites already. It's a guilty pleasure, like reading InStyle on the airplane or a trashy paperback at the beach, but with a touch of the practical thrown in. Let everyone else quote the New Yorker, quippy Gawker references will make you the true talk of the town.