Gizmodo launches

Gizmodo has just launched. According to creator Nick Denton, "it's a vertical blog devoted to superskinny laptops, spy cameras, wireless wizardry, and all manner of other toys for overgrown boys. All gadgets, all the time." (I suspect it will appeal to overgrown girls as well…)

What makes Gizmodo really interesting in my mind is that it's a commercial venture: the blogger updating the site, Pete Rojas, is being paid to do so. The business model? According to Nick, "All I know is that weblogs are a compelling form, gadget addicts are all online, and it's easy to plug into Amazon's electronics store." Sounds like a great start to me. Who would have thought people would respond to my Megnut column so quickly? 😉