The New York Times has more information on the nonorganic/organic issue with Nonorganic Exceptions Ruffle Enthusiasts of Organic Food. Here's an interesting bit: "John Foraker, chief executive of Annie’s Homegrown, argued that nonorganic annatto was a crucial ingredient in the company’s macaroni and cheese. 'Making orange colored macaroni and cheese is an important element of our offering. Without annatto, our macaroni-and-cheese products would be white.'” So? So your organic mac-n-cheese is white. And your non-organic mac-n-cheese can be day-glo orange like your competitors. I don't buy any of the excuses the industry is trotting out. Not enough organic hops? Grow more organic hops, don't change the rules to allow organic beer to be brewed with nonorganic hops.