Buy a greenwashed product and you’re buying a specific set of healthy environmental and socially correct values. "Greenwashing…can also describe a pervasive genre of food packaging designed to make sure that manufacturers grab their slice of the $25 billion that American shoppers spend each year on natural or organic food." Includes a list of identifiers so you're aware the next time you're shopping for "Natural Cheetos." I imagine those must be picked fresh from the Cheeto tree, right?