It turns out the Sticky Toffee Pudding ice cream was the result of a Food Network contest and there were ten semi-finalists. You can watch the segments about each of them on the site. The only competition I see on the list is "Mocha Malt Crunch" but that's because I'm a malt freak. The others sound good, but too fancy for my taste (e.g. Caramelized Figs and Walnuts). Mmmm…I want to eat sticky toffee pudding right now!