Have you seen the recent Webvan tv campaign, the one that highlights some annoying aspect of supermarket shopping, like the scanner at the checkout doesn't always work, or those plastic bags in the produce section are hard to open? Did you notice that no where in the ad do they mention the URL for Webvan, or even the *concept* of Webvan, i.e. buying your groceries online? All they say is "same groceries, no store." No wonder Americans aren't flocking to buy groceries online, how do they know that service is even available? Not from watching the Webvan ads, that's for sure.