The web has standards too

WSJ [subscription required]"'When you redesign a Web site, you're putting everything at risk,' says Mr. Reiss. 'It's not just content; the functionality changes. If we redesigned the magazine [ESPN The Magazine], I wouldn't be worried about people knowing how to use the magazine.'" Ummm….Mr. Reiss….there are some standards when it comes to web design, and most visitors know how to use the web. A well-designed site should have an interface so intuitive that the first-time user, or the fiftieth-time user should be able to locate the desired functionality.