Consumers are eating cheese -- they're just not eating enough of our cheese. Kraft tries to improve its bottom line after flat sales last year and a decrease in processed cheese consumption as consumers move towards healthier products, but is facing lawsuits because of its labeling. "Calling processed-cheese ingredients real cheese is legal, because while the Food and Drug Administration regulates many food-related claims, defining terms like 'low-fat' and 'organic,' it doesn't define other terms, including 'natural' and 'real.'" But it seems consumers aren't falling for "Real Kraft Cheese" anymore.

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