Megnut

The brand called Vermont

From today's Boston Globe comes an interesting article, The brand called Vermont: How the Green Mountain state cornered the market on purity.

Some might accuse our northern neighbors of having control issues. But according to state officials, the name Vermont has real value. A product labeled "Made in Vermont" -- whether herb-infused maple syrup, pineapple pepper jam, or chai water buffalo yogurt -- is worth 10 percent more than the same product made elsewhere.

As someone who's spent a lot of time in Vermont, and values its products, I found it an interesting read. Especially since I only buy Vermont maple syrup, and hesitate to buy anything made in New Hampshire. I guess I'm just another sucker for brand and marketing and I'd never even realized it! Perhaps when I start my farm (goat cheese, maple syrup, and Macintosh apples currently top the list of products I'll produce) I'll have to locate it in Vermont to benefit from the strong brand.

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